Mockup Logo

Using goodbrief.io for a random graphic design brief, I have created a logo that represents whimsical and sophistication simultaneously. This project took me two full days of work to complete from sketch to PSD mockup.

💭 Brainstorming

Before finalizing the design in Adobe Illustrator, I create various sketches keeping in mind the company's values, target audience, and how well the logo will translate on various advertisements, products, and websites. Meaning, I decided to keep the logo simple yet memorable from afar.
After careful consideration and receiving feedback from peers on my sketches, I decided on a simple circle encapsulating a piano keys inside.

💻 Adobe Illustrator

Before deciding the shade of blue, I worked on creating the logo itself and figuring out which font will compliment it the best in monochrome. Whenever I did a simple tweak to the design, I made sure to save the progression to the final results.

Managing Editor

I had the honor to be in charge in creating the layout for the newspaper, recreating the new logo, making additional assets, and managing the online website using SNO Sites during my time. Additionally, I helped and assisted with communicating with writers, pitching in new issue ideas, and contributing as a lifestyle writer.

🚩 Redesigning Flagship

My first task was recreating a new flagship and modernize to fit the new digital age while adding important information, which the previous one was missing. Since Suffolk County Community College has many campuses, the information about the location was very important due to the other campuses also having their on newspaper.
Without losing the original touches such as the 'i' being the lighthouse and the cursive typeface, I decided to not change it. I played around making sure that the newspaper name is the highest of hierarchy while including the collage campus location.

💻 Online Newspaper

One of the most important thing that my advisor wanted was to officially make the newspaper online accessible besides using an interactive PDF. I had the honors to work behind the scenes using Sno Sites. From creating the website from scratch, making the color scheme, categories, and to additional elements that were needed. After the articles were proofread by my collogues, I was in charge of uploading them onto the website.

Word Shape

I wanted to challenge myself to create a simple word illustration using only Adobe Illustrator. At first, I used a phrase that was too long and quickly scrapped it for a shorter phrase that was better suited for this project.
Before using Illustrator, I sketched out in Procreate on my iPad until deciding which silhouette would work best.
Keeping things very simple, I stuck with a color scheme using only three: brown, yellow, and blue.
Since this was a personal project, I experimented with creating a flat look and then a digital collage. First I used random images that were related nothing to bees and then I tried flowers, honey, and bee themselves.
Ultimately, I decided using the collage that correlated nothing with bees since I saw that it had the most interest. Knowing this would be printed theoretically, I created flat designs that could still be used due to cost. Even if the project is personal, I want to keep in my budget!

Magzine Layout

This magazine project was one of the final college assignments where we created an interactive magazine using Adobe Photoshop, InDesign, and Illustrator.

Ultimately, I decided to center my project around my love for coffee. I took strong interest in magazines that are regularly viewed near the cashier registrars such as Taste of Home, BonAppetit, and Fine Cooking. Main target audience are young adults who want to sit down with a nice hot cup of coffee after a long day after work, hence the pastel, warm colors.

📚 Cover Alternatives

Alternative magazine covers created in Adobe Photoshop using the same information. Keeping the target audience in mind while creating different layouts, I experimented with different focus points. In the first one, I present a woman to convey the warm, cozy feeling. On the second one, I wanted the cover to be minimalistic, more modern. I imagine the second paper being rough, matte paper unlike the conventional glossy magazine paper.